Marina Kapralau
Edited with Afterlight

Design philosophy

Shaping digital experiences with clarity, purpose, and measurable impact. I create content that simplifies complexity, scales globally, and reaches hundreds of millions of users. My work blends strategic influence, hands-on execution in complex environments, and a focus on accessibility and storytelling.

Testimonials

Namrata Kannan, Staff Product Designer | Meta

Marina brought senior-level leadership to one of our most challenging onboarding flows. She reframed a perceived “user education” gap into a core content and flow issue, led a key flows audit, and partnered across design and product to rework the most problematic steps. Her approach improved task completion by 25% and showcased her strengths in strategic problem framing, cross-functional influence, and a relentless focus on the user.  

Diane M u r p h y, Senior Content Designer | Netflix

Marina’s leadership on the text-to-speech (TTS) workstream was pivotal to one of Netflix’s top initiatives, ensuring members have an equitable experience with the new Home design. As the first to implement and fully document TTS workflow for TV UI, she navigated uncharted territory, led engineering kickoffs, and partnered with accessibility to deliver exceptional results.

Chris Marzoq, Senior Content Strategist | Google

Marina’s initiative, self-education, and value-add mindset made her an exceptional asset to our Product Education team at TikTok. She went above and beyond—learning new software, taking courses, and reading outside of work hours—to quickly master the skills needed for new projects and help the team thrive.